Akademiks

ABOVE TEE On sale for only: $28.00	ACE SAK On sale for only: $5.99	ACE SAK On sale for only: $2.99	BRIDGE STITCH JEAN On sale for only: $58.00
BRIDGE STITCH JEAN On sale for only: $58.00	CODE CREW On sale for only: $44.99	CORE EMBOSSED SUEDE JACKET On sale for only: $119.99	CREST TEE (B&T) On sale for only: $17.99
DECOY ALOVRPRINT CAMO CARGO SHORT On sale for only: $5.99	FLIP LEATHER ZIGZAG BACK POCKET JEAN On sale for only: $35.99	FRED PLAID SHORT (B&T) On sale for only: $12.99	FREEDOM S/S TEE On sale for only: $28.00
FULLY REVERSIBLE FUR PARKA On sale for only: $228.00	FULLY REVERSIBLE FUR PARKA On sale for only: $228.00	FULLY REVERSIBLE FUR PARKA (B&T) On sale for only: $238.00	FULLY REVERSIBLE FUR PARKA (B&T) On sale for only: $166.99
FUNNEL RIB INSET FLEECE CREW On sale for only: $29.99	HERRINGBONE JACKET On sale for only: $138.00	HERRINGBONE JACKET (B&T) On sale for only: $95.99	HIKE EMBOIDERED STUD JEAN On sale for only: $48.99

Akademiks is one of the great new brands making fashions that wear well on the street. This is a brand about values like style and quality, that makes a point of aiming at the smart customer. This is a brand that carries the Jeanius products that use denim in exciting and innovative ways to make stand out products. We are talking about unusual and stylish washes, cuts and details. The head at Akademiks is Donwan Harrel - only in his thirties and with a history of designing at Nike and others before starting up his own brand. His motto is 'quality is king' and his aim is to offer a product that will have satisfied customers coming back for more year after year. Some of the jeans products aim for plain smart quality - the PRPS line (designed in America, made in Japan) offers just this. You get attention to detail, emphasized in the choice of button fly designs for example. There is the Komponets line for sweat tops and hoodies that offers fine colors to complement the mainly blue and black pants. You can find a selection of headwear sporting the Akademiks brand too. Outerwear from Akademiks carries a full line of cold weather clothing, soft cotton loungewear and underwear ranges. It has separate lines for women and a section dedicated to boys fashion that aims to carry the style from adults to kids. The name of the company is about learning, and the ideas about self improvement come through in the company ads too. One campaign carried the slogan 'get books get brain'. In this sense the company remains true to a strong hip hop element of questioning the system and overcome barriers through learning and education.